BLK DNM x Gisele Bundchen

6a00e54ef9645388340192aa3cccd0970d-700wi

BLK DNM? We only first uncovered this brand when Australian boutique Green With Envy began stocking them earlier this year. With fab leather jackets, sheer black t-shirt style tops, classic jeans and cotton t-shirts; Think Alexander Wang meets ACNE and you’re on the right track.

Well you have good reason not to have actually heard of them, because this marks the “cult sub-Fourteenth Street” (Style File) denim label’s first campaign. Or moreover, their first form of actual advertising ever, which was launched in New York City yesterday. So fittingly, they decided that Gisele’s superstar ass should be featured front and centre . Captured by the brand’s creative director Johan Lindeberg himself, “[they] drove together in that car to Brooklyn for the shoot” (Lindeberg) in an “’85 Mercedes”.

Gisele is photographed in a raw manner which is quite representative of the nature of both leather and denim as materials. The Campaign image itself is quite muted in its tones and almost grainy. It also reminds us somewhat of Rag & Bone’s candid campaign’s.

6a00e54ef964538834019102736468970c-640pi

6a00e54ef96453883401901c7d822c970b-640pi

 (These are some other photographs which are the products of a collaboration between the designer and Gisele, showcased at a private viewing at BLK DNM).

with love.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s